El Hormiguero (The Anthill) is a social help program where families in vulnerable situations such as: poverty, catastrophic illnesses and migration, can exchange plastic bottles for a food basket of non-perishables.
MOBILIZE 1,000,000 young people to help TRANSFORM the lives of our beneficiaries, promoting a profound change in the society led by the new generations.
YOUNG PEOPLE, OUR ENGINE!
El Hormiguero Club
It is a club for young people where they will learn about entrepreneurship in a fun and practical way.
Our goal is to contribute in a creative and effective way in key aspects of their lives:
We have developed a methodology and theoretical framework adapted for young people based on these techniques:
Neuroscience, Coaching, Team Building and Strategic Marketing.
¿How does the club work?
Each team must generate an idea of entrepreneurship, and through that collect food and/or plastic bottles to collaborate with our social help program.
Their economy mobilizes them to traffic lights and garbage containers, exposing them to health problems, malnutrition and abandonment of education.
Some families struggle daily for the life of one of their members.